The retail trade is sitting biting its nails, the last weekend before Christmas is now visible on the horizon, it is the last chance for Santa Clause to empty the public's wallets and purses, the last chance for Santa Clause to get the punters loaded up with debt, the last big binge before it starts all over again with the January sales. Whatever Christmas is supposed to mean is irrelevant, what really matters is to get the consumer binge through the roof. Get the public moving through the shopping malls like stampeding cattle, grasping at colour boxes that are somehow meant to produce happiness, endless bottles of odours all supposed to have their own special magic. The stress levels go through the roof, the debt mountain goes strata-strophic, but the colour boxes and odour filled bottles fail to bring that special magic and fail dismally to create that higher level of happiness. Come January the bubble bursts, the illusion evaporates. Why are so many still captured by the same illusion each year? By now we should all know that coloured boxes don't bring happiness, and odour filled bottles don't contain magic, but vast consumerism does destroy the planet. It also increases the power of the corporate world, who live and grow fat by our gullibility. Celebrate the winter solstice in a community manner, no need to come bearing gifts of the latest "thing", bring companionship and plan for a future without consumerism.
This breath of common sense comes from the site Not Buying Anything:
Creating art from found natural objects can be a meaningful new Winter Solstice ritual that costs nothing.
Is there any Christmas left in Christmas? It is more like Consumemas now. It is all about the presents, the loot, the haul, the stuff. Shopping, wrapping, unwrapping, throwing away - same futile cycle with the same futile results. Within a few days all that remains is the debt and damage.
It is no wonder many people find this madness to be depressing and demoralizing. But we can rise above Consumemas, and reclaim this special time of year for our own. It truly is an event worth celebrating, as humans have for millennia, before Christmas, or Consumemas, ever existed.
And while gift giving may be involved, it does not have to be all about the gifts. Indeed, gifts are not a required part of enjoying this time of year. While the social pressures are great, many are breaking free from the burden of mandatory (and often mindless) gift giving.
Those with experience have found that involving a group of people in the discussion surrounding radically changing winter celebration traditions can be fruitful and liberating. Often they find that they aren't the only ones wondering how they can stop others from buying them things they don't want, or need.
I got the following email reminder from Adbusters concerning #BuyNothingXmas:
"The malls are full of anxious sweat. The throngs are out and about for the final shopping "rush", hunting the aisles with a tense urgency that's inimical to the spirit of giving. But another Christmas is possible. Another way of being is possible.
Reclaiming the ritual of this magical season – consciously and deliberately – is a radical, emancipatory choice. Since manufacturing and consumption are responsible for more than half of the global carbon dioxide emissions, choosing to buy nothing this Xmas may give Gaia some much needed relief.
And if you still need to be convinced to consume less – consider that if we heat up just 4 degrees more, we will witness a total and irreversible collapse of human civilization. We're killing ourselves – but even as the denial about global warming is slowly breaking over us, we still choose – sheeplike – to join the madness in the malls.
Consumerism is the opiate of the masses. Without significant rituals, we clamour to participate in the only ones we have, like the Christmas shopping binge, driven by our desire for meaning – of which our culture is devoid.
As the much awaited solstice arrives and Christmas nears, can you find the strength to break the addiction, to wake up from the nightmare ... will you be brave enough to plant the seed of a new way of being? Make your life a demonstration, a defiance, a piece of art, a heroic journey.#BuyNothingXmas gets to the heart of this matter.
Start this Christmas – dare to gather your friends and family together and vow to do it differently this year."
There are many meaningful ways to celebrate at this time of year. Conspicuous consumption does not have to be one of them.
“Creating a new tradition that brings more peace and heart to your holidays could also bring you closer to family and friends.
Sharing a ritual founded on love of nature, on respect for the always renewing cycles of life, and on faith in the future has a way of bringing out the best in people.”
Deena Wade
