Tuesday, 28 August 2012

THE POWER OF ADVERTISING.


      Not many people are aware of the power of advertising, to them it is just something that flashes up on the TV or cinema screen, or something that covers walls and billboards. In fact it is a powerful tool in the hands of the corporate world and of course our government. Advertising shapes and shades our culture, it creates needs that you never knew you had, it creates fears you didn't know existed.
       Paul Mazur, a Wall Street banker working for Lehman Brothers during the great economic slump of the 1930s, is cited as declaring “We must shift America from a needs to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man’s desires must overshadow his needs.”
Read the fulll article HERE:

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